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PR Equals Free Publicity With The Right Hook

marketing pr sales Jul 03, 2018

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.

The key to public relations lie in:

  • Public relation or publicity
  • Merchandising
  • Promotions


With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

Here are the steps to get noticed by the media:

  1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
  2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to...
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Make it POP to break through the CRAP-O-SPHERE!

There is a lot of crap out there these days.  We have so many ways that advertisers, marketers, and salespeople are using to fight for our attention we are becoming numb.  That is until something POPS and we see something of value.  Something other than the same old crap.  There are 5 major components to good advertising copy that breaks through the CRAP-O-SPHERE: (The order of these is essential to success)

  • Command Attention
  • Showcase Benefits of Products/Services with Insights
  • Prove the Benefits
  • Persuade People to Embrace the Benefits
  • Call to Action


Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

  1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your...
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