There is a lot of crap out there these days. We have so many ways that advertisers, marketers, and salespeople are using to fight for our attention we are becoming numb. That is until something POPS and we see something of value. Something other than the same old crap. There are 5 major components to good advertising copy that breaks through the CRAP-O-SPHERE: (The order of these is essential to success)
Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
Let’s take a minute to talk about each of these components:
The pain itself is the love of the pain, the main ecological problems, but I give this kind of time to fall down, so that some great pain and pain.