Sales Keynotes & Kick-offs | Sales Enablement Coach | Fractional Sales Management | High Performance Mindset & Sales Workshops
Turn Prospects into Customers Overnight!
May 24, 2018
If your marketing is doing its job, you should have qualified sales leads/prospects interested in learning more and becoming future customers. There are a few key ways to draw them in and seal the deal. You need to be:
- Inviting
- Informative
- Enjoyable
The biggest fear of most new customers is buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.
However, this can still occur. There are a two ways to deal with this:
- Offer to refund money-no questions asked
- Offer a bonus they can keep even if they return the product
These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.
There are number of other ways to turn a prospect into a customer:
- Offer a special price as an opportunity for you to test the market.
- Offer a referral incentive.
- Offer a smaller, more...